A logo design is a graphical image that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand for a company, etc. Generally, a logo design is created for instant recognition. The logo is one area of a company's commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities
These days, there are many corporations, products, services, agencies and other entities incorporating an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo. Because of this, only a few of the thousands of ideograms people see are known without a company name. It is sensible to use an ideogram as a logo, even with the name, if people will not duly identify it. Currently, the usage of both images (ideograms) and the company name (logotype) to emphasize the name instead of the supporting graphic portion, making it unique by its letters, color, and additional graphic elements.
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