Tri-Rail "Wish You Were Here" Campaign - Press Release

POMPANO BEACH, FL (March 3, 2009) Tri-Rail, South Florida’s premier commuter rail system, will launch the “Wish You Were Here” promotional program on March 9, 2009. This multi-faceted awareness campaign will emphasize the cost savings available to those who ride Tri-Rail to work, school or wherever life takes them throughout South Florida.

“It is important for us to continually educate the public about the cost-saving benefits of public transportation,” said Bonnie Arnold, director of marketing, South Florida Regional Transportation Authority/Tri-Rail. “We recognize that money is tight for so many people, and this campaign conveys the message that by riding Tri-Rail you can save money to pay other bills or enjoy a dream vacation.”

This effort fosters a great partnership with Pollo Tropical®, who will provide in-store promotional support in 63 of Pollo Tropical’s South Florida restaurants from March 9 through March 23, 2009. The campaign includes the chance to win an all-inclusive, week-long trip for two to Jamaica, compliments of promotional partners Air Jamaica and Rose Hall Resort & Spa in Montego Bay.

“We support public transportation and Tri-Rail is a proven good partner,” said Kim Miller, senior director of marketing, Pollo Tropical®. “As part of Pollo Tropical’s strong commitment to this community, we are proud to provide our customers with this information, which can ultimately improve their quality of life.”

To further convey the great savings of riding Tri-Rail, Pollo Tropical® is providing a downloadable coupon valid for $3 off of a Family Meal with completed registration and contest rules at www.tri-rail.com.

People can also register at participating Pollo Tropical® restaurants. The promotional offer ends by April 30, 2009. Limit one entry per person.

TRI-RAIL

Tri-Rail "Wish You Were Here" Featured on AOL- Travel Video

It’s no secret that millions of citizens utilize their vehicles to travel to work every day which creates havoc on the envirionment. Tri-Rail’s latest campaign “Wish You Were Here” places a huge emphasis on public transportation and the benefits that are gained in the environment.

Along with the environmental benefits, you are also saving money daily in today’s tough economy.

Tri-Rail has partnered with Pollo Tropical in this GREEN campaign.

Register for the chance to enjoy an all-inclusive, weeklong vacation for two to Jamaica compliments of Air Jamaica and Rose Hall Resort & Spa in Montego Bay. Complete the registration and you can download a coupon for $3 off any family meal at Pollo Tropical®.

Enjoy roundtrip airfare for two on Air Jamaica, serving Jamaica with more than 330 flights a week from 10 gateways in the United States. Once in Jamaica, the distinctive rhythm of this beautiful island awaits at the all-inclusive beachfront Rose Hall Resort & Spa. Having recently undergone a stunning transformation, a contemporary escape awaits with exciting aquatic adventures, a thrilling water park, dramatic views and sizzling nightlife. Cool ocean breezes and a relaxed, sun-filled ambiance set the pace for an island vacation like no other.

AOL's Wish You Were Here TV Spot

Tri-Rail "Wish You Were Here" SFRTA Article

Tri-Rail has launched a “Wish You Were Here” promotional program in partnership with Pollo Tropical.

This awareness campaign emphasizes the cost savings available to those who ride Tri-Rail to work, or wherever life takes them throughout South Florida.

This effort fosters a great partnership with Pollo Tropical, which will provide in-store promotional support throughout 63 of their South Florida restaurants. The campaign includes the chance to win an all-inclusive, week-long trip for two to Jamaica, compliments of promotional partners Air Jamaica and Rose Hall Resort & Spa.

“We support public transportation and Tri-Rail is a proven good partner,” said Kim Miller, senior marketing director, Pollo Tropical

To further convey the great savings of riding Tri-Rail, Pollo Tropical is providing a downloadable coupon valid for $3 off the price of a family meal with completed registration and complete rules at www.tri-rail.com.

People can also register at participating Pollo Tropical restaurants until March 23.

The promotional offer ends April 30, 2009.

SFRTA - Tri-Rail

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Wish You Were Here Campain by Tri-Rail Offers Trip to Jamaica

Partnered with Pollo Tropical, Tri-Rail is making waves with their latest campaign: Wish You Were Here. In an effort to save South Floridians time and money, the Wish You Were Here campaign places a major emphasis on the awareness of public transportation.

Visit www.tri-rail.com to enter for a chance to win a trip for two to Jamaica. This all-inclusive trip is sponsored by Air Jamaica and Rose Hall Resort & Spa.

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Tri-Rail's Campaign Offers Chance To Win Trip to Jamaica!

In these rough times, every penny counts. Save money every day using public transporation with Tri-Rail. Their latest campain: Wish You Were Here encourages all of South Florida to GO GREEN - saving money and the environment.
Partnered with Pollo Tropical, Tri-Rail is offering a chance to win an all-inclusive vacation for two to Jamaica courtesy of Air Jamaica and Rose Hall Resort & Spa. You can also register and print a $3.00 coupon for Pollo Tropical

Tri-Rail Wish You Were Here

Tri-Rail Goes Green with Wish You Were Here Campaign

The Tri-Rail "Wish You Were Here" campaign brings awareness to South Florida about the importance of Public Transportation.

Facts about Tri-Rail:

Tri-Rail saves you time, gas and money with 50 weekday trains running every 20-30 minutes during rush hour. Riders enjoy a relaxed commute in air-conditioned comfort from 18 convenient train stations. Riding the train helps to avoid wasting time in traffic and gives you the opportunity to read your favorite book, catch up on school work or prepare for your day at work.


Tri-Rail is the green way to go, reducing air pollution, preserving natural resources and improving our quality of life. If you ride Tri-Rail to work five days a week, you would conserve 357 gallons of gas in one year and save $1,000. According to the American Public Transportation Association, riding public transportation is the single most important choice an individual can make to “green” the environment. So, ride Tri-Rail to do your part to preserve the environment.

Tri-Rail is a smart choice, saving you thousands of dollars on your commute to work, school or wherever life takes you. Tri-Rail’s Employer Discount program offers even more savings to more than 3,000 employees from as many as 1, 500 enrolled businesses. It’s easy to join and there is no cost. So get onboard Tri-Rail today and say no to high gas prices and costly car expenses.

Tri-Rail

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Tri-Rail Partners with Pollo Tropical in Wish You Were Here Campaign

Pompano Beach, FL (PRWEB) March 4, 2009 -- Tri-Rail, South Florida's premier commuter rail system, will launch the "Wish You Were Here" promotional program on March 9, 2009. This multi-faceted awareness campaign will emphasize the cost savings available to those who ride Tri-Rail to work, school or wherever life takes them throughout South Florida.
"It is important for us to continually educate the public about the cost-saving benefits of public transportation," said Bonnie Arnold, director of marketing, South Florida Regional Transportation Authority/Tri-Rail. "We recognize that money is tight for so many people, and this campaign conveys the message that by riding Tri-Rail you can save money to pay other bills or enjoy a dream vacation."
This effort fosters a great partnership with Pollo Tropical®, who will provide in-store promotional support in 63 of Pollo Tropical's South Florida restaurants from March 9 through March 23, 2009. The campaign includes the chance to win an all-inclusive, week-long trip for two to Jamaica, compliments of promotional partners Air Jamaica and Rose Hall Resort & Spa in Montego Bay.
"We support public transportation and Tri-Rail is a proven good partner," said Kim Miller, senior director of marketing, Pollo Tropical®. "As part of Pollo Tropical's strong commitment to this community, we are proud to provide our customers with this information, which can ultimately improve their quality of life."
To further convey the great savings of riding Tri-Rail, Pollo Tropical® is providing a downloadable coupon valid for $3 off of a Family Meal with completed registration and contest rules at tri-rail.com.
People can also register at participating Pollo Tropical® restaurants. The promotional offer ends by April 30, 2009. Limit one entry per person.
Tri-Rail carried more than four million passengers during 2008, marking the first time in the system's 20-year history that ridership has broken that benchmark in a single, calendar year. With a total of 4,303,509 passengers in 2008, Tri-Rail experienced a 22.9 percent ridership increase over the previous year, when Tri-Rail carried 3,501,704 passengers.
"These statistics show that the trend of double-digit growth we have experienced over the past three years is continuing," said Joseph Giulietti, executive director, South Florida Regional Transportation Authority/Tri-Rail. "People in South Florida, and nationwide, have come to realize that using public transportation isn't just about saving money on gasoline; it is also about mobility, sustainability and taking responsibility for the environment."
According to the American Public Transportation Association, Tri-Rail has consistently been one of the nation's leaders for ridership growth in the commuter rail sector since 2006, showing the largest percentage of growth of any system in the country. Ridership on Tri-Rail has more than doubled since 2005.

Tri-Rail

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