Search Engine Optimization (SEO) is a unique skill that helps raise your positions "naturally" in the search engines. The higher your ranking, the better your sales and inquiries. There are two general terms of SEO techniques:
- Black Hat SEO
- White Hat SEO
White hat SEO is a marketing strategy that is "approved" by the search engines. Generally white hat SEO includes design, utilizing keywords and phrases as well as helpful links back to your site. White hat SEO results can help better your position for weeks and months!
Black hat SEO is the exact opposite of white hat. The search engines do not approve of these tactics and will certainly remove your site or ban it from their indexing if discovered.
White hat tactics are classified if they conforms to the search engines' guidelines. Deception is not accepted and will be immediately penalized. Deception is a key factor in Black Hat SEO. White hat SEO is quite similar to web development that promotes accessibility, although the two are not identical.
South Florida SEO
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