Web marketing is effective when several factors are considered. One main tool that helps to determine whether your marketing is effective is Google Analytics
Google Analytics (often referred to as GA) s a service offered by Google that gives detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at marketers as opposed to webmasters from which the industry of web analytics originally grew. It is the most widely used website statistics service, currently in use at around 40% of the 10,000 most popular websites.
Google Analytics is powerful as it can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents. Many successful web markers use these analytics to customize their marketing strategies and effectively draw traffic – which increases revenue and inquiries.
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