It was once believed that your site was the "best" if it was the most attractive. These days, there are other factors that determine your popularity. It's not all about looks. Basically, an extremely attractive website design is created with tons of graphical elements which increases the page size and makes the page download 60% slower than average. This creates frustration – allowing your potential customers to go to your competitor.
Recently, the average bandwidth has risen – giving web developers the opportunity to develop complex websites filled with heavy graphic elements. Many times, the result of these elements is a page that takes several minutes to download. Of course, not many visitors will wait that long – missing your site altogether.
Why do webmasters create sites so laden with heavy graphics? Usually it is because they don’t understand the theory: Less is more! Due to a lack of knowledge, some webmasters could gain greatly by just keeping their design clean and simple.. in other words: USER FRIENDLY.
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