Lead generation is a broad marketing term that means the creation or “generation” of prospective consumer interest or question into a business’ products or services. Leads can be generated for a variety of reasons:
- List Building
- Winning Customers
- e-newsletter list acquisitions
Before we get into detail, we must clarify the definition of a “lead”. A lead is an enrollment for an advertiser offer that includes demographic information as well as contact information There are generally two types of leads in the lead generation market: sales leads and marketing leads.
Sales leads are generated on the basis of demographic criteria such as:
- FICO score
- income
- age
- HHI
- etc.
These leads are generally created and resold to a variety of advertisers. Sales leads are usually followed up through phone calls by a sales team. Sales leads are commonly found in the mortgage, insurance and finance markets.
Boca Computer specializes in designing various types of sites:
- Lead Generating
- Wiki Sites
- eCommerce Sites
Lead Generating Sites need to be attractive and attention-grabbing. Lead Generating Web Design is a whole new aspect of web design with the same goal in mind – attracting customers.
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