Their popular decal program entitled "How's My Driving?" allows fellow drivers to call and report any misconduct that they witness. These calls are answered by a live call center and each and every report is passed to a manager to correct these behaviors.
Driver’s Alert has decades of data showing a direct correlation between observation calls and the probability, severity, and cost of accidents. Correcting the behaviors that cause these calls is the key to reducing accidents.
Since 1989, we have provided the industry’s leading decal-based “How’s My Driving” program. Our comprehensive Smart Risk fleet safety management system also includes high-tech solutions like online training, Web-based data management and GPS monitoring, but our decals remain a highly effective first step toward improving driver safety and reducing costs. Leveraging two proven principles, we essentially put a “supervisor” in every vehicle:
- The Hawthorne Effect — people perform better if they know they are being watched
- Crowdsourcing — encouraging input from motorists gives you “more eyes” to spot at-risk driving behaviors
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