Thursday, March 19, 2009

Tri-Rail "Wish You Were Here" SFRTA Article

Tri-Rail has launched a “Wish You Were Here” promotional program in partnership with Pollo Tropical.

This awareness campaign emphasizes the cost savings available to those who ride Tri-Rail to work, or wherever life takes them throughout South Florida.

This effort fosters a great partnership with Pollo Tropical, which will provide in-store promotional support throughout 63 of their South Florida restaurants. The campaign includes the chance to win an all-inclusive, week-long trip for two to Jamaica, compliments of promotional partners Air Jamaica and Rose Hall Resort & Spa.

“We support public transportation and Tri-Rail is a proven good partner,” said Kim Miller, senior marketing director, Pollo Tropical

To further convey the great savings of riding Tri-Rail, Pollo Tropical is providing a downloadable coupon valid for $3 off the price of a family meal with completed registration and complete rules at www.tri-rail.com.

People can also register at participating Pollo Tropical restaurants until March 23.

The promotional offer ends April 30, 2009.

SFRTA - Tri-Rail

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