Pinterest and Seach Engine Marketing

In a matter of several months, Pinterest has climbed to the top of the SEO charts. It has gained reputation and respect as a major social networking site. Here is how to use Pinterest for maximum SEO benefits.
1. Utilize Pinterest for Online Reputation Management
Before you even start pinning and creating boards, you must optimize your profile. You do this by using main keywords and phrases – and link to your website. Pinterest is a growing website and attempting to stop all spam so your site must be verified. This is essential. As a result, you have better control on your brand’s search results, ensuring that only positive results appear at the top.
2. Optimize Your Pin Descriptions for Search Engine Optimization
Every item that you pin allows for 500 characters as a description. It’s your job to optimize this description so that it is compelling. Google bots crawl every pin – remember this. These days, almost everything that you search on Google pulls up at least one Pinterest result – try it. Make your descriptions rich with content and keywords/phrases.
3. Optimizing Your Pins for SEO
At this time back links from Pinterest are “no follow”. However, the source urls for pins are “dofollow”. This means that every photo or item that you pin should link back to your site. This brings in a ton of traffic if you have followed steps 1, 2 and now 3.
4. Don’t use Pinterest as an SEO Tool
I know, it doesn’t make sense. It does make sense, however, if you look at it like this. Pinterest is NOT an SEO site. It’s an online community. If you use it by these parameters, you are removing the SEO from the equation.
For example, pin relevant images that add value to readers. If you are pinning things that readers are searching for, your pins are likely to be shared, re-pinned and searched. This is much, much stronger than the common “SEO”.

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